“Is he crazy?”
“Awesome!”
“That’s weird.”
“You’re going to have the best time of your life!”
I’ve received various reactions to taking a summer
internship in India. Most people think of me as the clean tech guy
looking for an internship at a pioneering start-up, so when they heard
the word “India” they thought to themselves, “What’s that got to do with
clean tech entrepreneurship?” It turns out a lot actually.
To understand how it fits into my master clean-tech
plan, let’s take a step back for a second. Did you know that 1.6
billion people around the world don’t have access to electricity? That’s
a hard number to wrap your mind around. That’s 21 times the population
of the United States and is nearly 25% of the world’s population! And
where is the
largest population of people with out electricity? You guessed it:
India. India is home to 400 million people (larger than the population
of the United States) who rely on kerosene, firewood, and other
unhealthy fuels for lighting, heating, and cooking. In fact, India’s
unelectrified population spends $2.2 billion dollars a year on kerosene. In business, this is what we call a “market opportunity.”
One of the ways to serve this market is to sell
renewable energy, usually in the form of a solar system for a house that
comes with a solar panel, wiring, lights, and a phone charger. The key
word here is “sell.” The old model of handing out aid just doesn’t work
in this context. In order for the user to feel ownership over their
energy they have to pay for it. The challenge is that most of the users
who need these systems live on just a few dollars a day.
Enter Simpa Networks, an early-stage start-up that has invented a way for users to pay for their energy system through
a pay-as-you-go model. After the system is installed, users pre-pay for
the energy they will use. When the credits they have bought run out
they buy more. If they don’t buy more, Simpa’s technology turns off the
power. Over time their payments pay off the cost of the
system and they take ownership of it. This innovative approach is a game
changer and has received a lot of attention in the industry.
So, what do you get when you mix an innovative clean tech idea with a HUGE market and an early-stage start-up? You get an internship in India! Or at least I did thanks to Michigan’s Erb and William Davidson Institutes. Over the next 10 weeks
I will analyze new markets in which Simpa can apply this concept. I’m
based in Bangalore, but will likely make field visits to villages in the
North. In between, I plan to travel around India as much as possible.
This weekend I’m heading to Mysore and next weekend I’m visiting the Taj Mahal
with five other Michigan students who are also spending the summer in
India. It’s going to be a wild ride! I plan to use this blog to
chronicle the adventure so check back periodically! Namaste!
My next post: Bangalore: The sights and sounds of the “Garden City.”
No comments:
Post a Comment