What is MyLabYogi?
MyLabYogi is an online platform that enables patients the freedom to book and
complete a diagnostic test at their convenience. Aneesh, a MBA with years of
diagnostics industry experience, founded MyLabYogi earlier this year and the
start-up has already completed hundreds of transactions.
How does MyLabYogi
work? Patients schedule a diagnostic test, with or without a doctor's
prescription, online. After choosing a lab for the results to be processed, the
patient pays online or chooses to pay cash on delivery. Similar to Chachii,
MyLabYogi is ahead of the curve on e-commerce / online payments as cash
transactions is still common. After the patient chooses to complete the test at
home or at the workplace, a trained staff member collects and transports the
sample to the designated lab. After the lab has processed the sample, the
patient receives the results online.
Why is this
important? Currently, doctors prescribe diagnostic tests for patients and refer
them to specific laboratories to complete the test. Unfortunately, these
laboratories are open during normal working hours and are usually busy.
Patients could spend hours waiting to complete a diagnostic test. In addition,
doctors usually receive kickbacks from these laboratories thereby further
inconveniencing patients. MyLabYogi shifts the power dynamic to the patient,
empowering them to choose when and where they would like to complete their
diagnostic tests at a comparable cost with exceptional quality. In addition,
MyLabYogi has invested in creating a positive customer experience (a rarity in
India) to drive repeat business. Despite entrenched interests from doctors,
MyLabYogi has successfully partnered with top laboratories who stand to gain
additional revenue by reaching additional customers.
What is the impact
on society? A decent percentage of MyLabYogi's customers are chronic patients
or those who are immobile and have difficulty traveling to laboratories. For
these customers, MyLabYogi offers convenience without sacrificing quality.
Other customers are professionals who work long hours (the normal working hours
here is around 10am - 8pm or later) and usually can't take a half or full day
off work to go to a lab.
What is MyLabYogi's
vision? MyLabYogi plans to expand into other healthcare and diagnostic services
as well as the major metropolitan cities in India. With more than 15000 people
per day conducting diagnostic tests in Mumbai alone, MyLabYogi wants to capture
more of the market before expanding to other major cities.
The next time that
you need to get a lab test (and you happen to be in Mumbai), check out MyLabYogi!
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